GoHighLevel True Cost Calculator — Line-Item Monthly Bill

Plan

Starter $97/mo Unlimited $297/mo Agency Pro $497/mo

Billing

Sub-accounts New leads / month Avg texts exchanged per lead Inbound bills the same as outbound Avg characters per text Calls / month Avg call length (minutes) Rounded up per call Marketing emails / month A2P campaigns registered Usually one per brand — multi-brand agencies may register several. Check your billing to confirm.

Uses emojis in SMS (segment size drops to 70 chars)

AI Employee (per sub-account)

None Growth $50/sub Unlimited $97/sub

Billed per sub-account on some plan configurations. Check your billing screen — at ten sub-accounts this is the difference between $97 and $970.

HIPAA add-on ($297/mo)

Line-item breakdown

Total / month

$0.00

One-time A2P brand registration: $24.50 (not in monthly total)

Rates verified against HighLevel's published LC Phone and billing guides, July 2026. Base SMS rate is published at $0.00747/segment; carrier fees are passthrough and vary $0.0035–$0.0050. Verify in your own billing settings.

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