Who writes the posts
Every post on OpSkills is written by Swapnil Samfrancisco — three years on GoHighLevel across roughly 50 client deployments (agencies, coaches, med spas, real-estate teams, telehealth, small SaaS founders). No AI-generated posts, no ghostwriters. Individual sentences may be rewritten with the help of a tool during editing; the observations, recommendations, and numbers are all mine.
How research works
Posts fall into three categories, and each is researched differently:
- Practitioner posts (workflows, benchmarks, setup guides) draw directly from client work. Where a number appears (open rates, close rates, cost lift), it comes from real accounts I've built, aggregated so no individual client is identifiable.
- Comparison and review posts (GHL vs HubSpot, pricing breakdowns, tool reviews) are built by using the products themselves and testing the specific claims. If a competitor has a feature I haven't personally used, the post says so — I don't summarize marketing pages.
- Explainer posts (what marketing automation is, how funnels work) are written from first principles and then fact-checked against the current state of the tools.
Price and trial-term verification
Prices and trial durations for GoHighLevel are verified against the
live product before any post that quotes them is published. The
internal record of that verification lives in
marketing/trial-link-verification.md: a table with
the affiliate link variant, the destination URL, the trial length
shown at signup, a screenshot, and the ISO date the verification was
performed. The <TrialLength /> component that
renders trial numbers in copy throws a build-time error if the
underlying number hasn't been verified yet — so a stale or
unconfirmed claim cannot ship to the site.
Bootcamp is currently the only trial length HighLevel's affiliate dashboard documents (30 days). Every other trial length — the default signup, AI Employee, SaaS Pro, annual — is verified through direct signup testing rather than accepted from marketing pages.
Corrections process
When a factual error is spotted (by me, a reader, or someone at
HighLevel), it's fixed in the post itself and the change is noted
near the top of the post with the date. If the correction is
material to the argument — a price is wrong, a claim is reversed —
the post's updatedDate in the site's structured data
gets bumped so search engines and readers see the change.
To report a correction: email swapnil@superintech.com with the URL and the specific line. I aim to respond within two working days.
How affiliate relationships are handled
OpSkills earns a commission from HighLevel when a reader starts a GoHighLevel trial through an affiliate link on the site — the full FTC disclosure is in the Affiliate Disclosure. The relationship shapes what gets covered (there is more GoHighLevel content on this site than any competitor's), but it does not shape the verdict. Posts recommending against GHL for a given reader profile — small SaaS founders who need a proper application framework, enterprises that need SOC 2, teams that already run ActiveCampaign well — exist on the site, are linked from the homepage, and rank as high in the internal nav as the pro-GHL posts.
I do not run sponsored posts, paid placements, or vendor-supplied drafts. Every recommendation for a third-party tool is a tool I use or have used with a client.
Compliance rails
Two rules are enforced in code, not just habit:
- The Partner Bonus (20% off any Super In Tech done-for-you build) is off my own service, never off GoHighLevel. The words discount, rebate, coupon, or cashback never appear in the same visible block as “GoHighLevel” or “GHL” on the site. A pre-publish grep enforces this.
- No income claims. Nothing on the site says or implies you will earn a specific amount using GoHighLevel.